Richmond Flower Truck is Rolling Joy into the City
Some stories don’t come easy. Not because they’re not worth telling—but because the person at the heart of the story is in full bloom, busy building something beautiful. That’s certainly the case for the radiant mind behind Richmond Flower Truck, a mobile bouquet business bringing floral joy directly to the streets of the city.
After a few well-intentioned missed Zoom calls and a handful of reschedules, we finally connected—and it became immediately clear why her time is in such demand. The Flower Truck is a hit. And it's more than just an aesthetic moment on wheels, it’s an intentional burst of life, born from grief, rebirth, and a fierce kind of love.
Launched shortly after the world began to reopen in the wake of the 2020 pandemic, Richmond Flower Truck was the owner's way of planting light in the shadows left by the loss of a close friend and the life-changing birth of her daughter. "I wanted RFT to be a source of life after such a difficult year," she shared. And it is. What could be more healing, more hopeful, than choosing your own bouquet of beauty right off a truck?
Richmond has embraced the Flower Truck with open arms. From its bustling pop-ups to its regular appearances at markets and local events, the truck is a moving celebration of community.
“Richmond does not hold anything back,” she says. “It is truly an authentic community. We embrace the dark history and move forward by making changes and trying to better the community for all. Everyone is welcome here.”
That ethos of inclusion is embedded in her business model. Rather than setting up shop behind brick and mortar, she chose mobility—to roll joy directly to the people. “We have so many great flower shops in Richmond, but I wanted to be mobile,” she explained. “It allows us to take a unique experience directly to you.”
And while she’s now deeply rooted in the city’s small business and creative scene, she originally hails from Chesapeake and came to Richmond in 2009 to attend VCU. Since then, this city has become home—one that blooms with support, authenticity, and possibility.
When asked what fills her own vase—what keeps her going—it’s not fame or flowers. It’s family. “They are my greatest joy.” And while she rarely keeps flowers at home (unless it was a slow sales weekend, she jokes), she holds a deep appreciation for everything from bearded irises to sunflowers to tulips and larkspur.
For women on the edge of entrepreneurship, especially those navigating motherhood, caregiving, or simply their own fear, she offers this: just start. “So many great businesses are stuck in people’s minds,” she says. “I speak with so many women with great ideas but are holding back due to fear. But I firmly believe in taking the leap.”
And thank goodness she did. In this Richmond in Bloom edition, her story reminds us that sometimes blooming means rolling through grief, rolling past fear, and choosing to plant something new—one bouquet, one smile, one truck stop at a time.
